(UPDATED MAY 2017 – Google has made some game-changing improvements to AdWords. We’ll be covering them.)
This fast-paced, immersive 3-Day Adwords Management & Certification Boot Camp is designed to unlock your critical thinking. You’ll gain the know-how to execute high-growth campaigns on Google’s AdWords advertising platform. Days 1 and 2 walk you through the theoretical and practical steps to creating and maintaining profitable campaigns using the latest features of AdWords and Analytics. Day 3 includes the Google Certification Exam and an HTML5 Display Ad Crash Course.
You’ll come away from the course with the tools and skill to create profitable-from-the-start campaigns. Scale campaigns by improving click-through rates, lowering click costs, and most importantly, generating sales through long-term customer relationships.
Day 1 Planning, Segmentation, and the User Experience
Learn a better process for planning any marketing campaign, focusing on the online experience. Quickly target your audience and find the voice to talk to them.
Day 2 AdWords Account Structure
Find out how to structure an AdWords account. Use Display, Search, and Remarketing campaigns to deliver better results at lower cost. Learn to weed out the noise from the signals in your Analytics data to create tomorrow’s to-do list and fuel future growth.
Day 3 Google AdWords Certification Exam & HTML5 Display Ad Crash Course
After taking the Google AdWords Fundamental & Display Advertising Exams for your certification, we’ll have a hands-on crash course showing you the process of programming stunning Display Ads that can increase click-through rates by 400-500% and cut cost-per-click rates by 50%.
See the Additional Information tab above for a complete class syllabus.